O U R   F O U N D A T I O N A L   S P I R I T

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​​We align wholeheartedly with eco creative approach to sustainability,        The Parilay Way which is more than simply a concept; it is a foundational spirit  that binds the threads of design, risk enablement, resilience, environmental sustainability, and destiny into an ensemble of rising beyond everyday or severe obstacles. This activity sphere of foundational spirit, is a model of our eco creative being and excellence by manifesting High Eco Creative Values in the face of crises and vulnerabilities. 

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Our approach to excellence, The Parilay Way Model & core values enshrined in platform principles we subscribe to,  are a call to    

collaborate@mission mode. 

 

​​Consequently, our diverse  standpoints and collaborative resources are brought to bear on every challenge  we engage with. Essentially, our life-hugging approach is   hands-on, personal, collaborative and rooted in research.

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This is our resolve for the future: a world where design, the arts, risk enablement, resilience and sustainability are inextricably linked. Our route forward is obvious as we empower people and processes to accord with the Parilay philosophy of ageless eco-design!

 

​The eco designs breathing Parilay approaches are ageless, transcending the present moment to become future treasures. With each design, we evaluate its whole path, from conception to the possibility of renewal, to ensure that every step leaves a lasting legacy for future generations.

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R E S E A R C H

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“We are like seamen – having to rebuild their ship at sea, without the opportunity to do it completely. When a beam is taken off, it must immediately be substituted, while the whole ship acts as a supporting structure. The ship will so be completely renovated, through old and drifting wood, but only in a gradual process”

(Neurath, 1921)

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The research  leading to The Parilay Way Model has conformed to  the Grounded Theory Research  Techniques formulated by Glasner & Strauss (1967) in  its Constructivist Form by Kathy Charmaz (2000) - which allows the researcher  as a co-participant in the study, not just a neutral observer. According to the research technique, data, research processes, and hypotheses are constructed  by the researcher and research participants, rather than discovered.  Literature, though scarce, has been explored mostly  from resources available regarding Deep Ecology (Arne Naess) and Dark Ecology (Timothy Morton) approaches. Therefore, the  methods of investigation adopted are in contrast with traditional hypothesis-deductive research  approaches.

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Creative eco cultural practices are the channels for irrigating Eco Cultural Deserts, the geographical, economic or historical domains afflicted with broken chains of ecological intelligence and pools of gross deficit of regenerative intelligence. In this striking context, the research based experiments with positive risk enablement & inner eco cultural transformation, the Antahkranti process, added to exhaustive evidential field research experience  which was gained from several Eco Media Labs conducted for young change makers  in different geographical regions of this country over the years, which have brought out The Parilay Framework. The intensive engaged learning is product of numerous codes, analytic and methodological questions as well as comparisons between fragments of data. Often relying upon constant comparative method to analyze the data line by line, the memo generation was a challenging, yet enjoyable process. The process and  exchanges between practitioners turned selective when key conclusions and  concepts had taken roots. The data though saturated, as more was learnt from analysis, more data has still continued to pour in from diverse interactions and sources,  seminar/conference  discussions and rejoinders from eco-media practitioners. This also provided necessary validation on-course.  Much of the work has been published also, "Exploring Eco Media: Raising Scientific Temper" (Eds. Pamposh Kumar & S. Nagarathinam) ISBN 978-93-5321-816-4, and Bright Ecology: Approaches for Positive Eco Cultural Futures (Monograph by Pamposh Kumar 2020, ISBN: 978-81-948865-0-1)

 

Subscribing to the principle of modifiability of theory, the the resultant Framework is  established as a set of platform principles. This set is  based on seven key pillars that describe our vision for a future in which design coexists harmoniously with our surroundings.

 

The continued research in to eco health, eco design, innovation & eco-media domains, along with participatory explorations of risk enablement, harmonious resilience, eco-ethics and aesthetics, underline our sustained commitment to creating solutions that are resilient, reusable, and restorable or amendable, while also integrating materials that contribute to an economy that is increasingly circular, better say sustainable.